The Super Nerds

Even outside of the car tire industry, Goodyear is one of the most recognizable brands to be found anywhere in the world thanks to their pedigree, quality and in no small part highly imaginative advertising. For over a hundred years Goodyear Tires have sought to offer vehicles of all shapes and sizes a reliable and durable wheel that is suitable across any terrain imaginable. Although the company primarily specialize in tires for automobiles, LGVs and SUVs, it also makes a variety of tires for industrial and aviation use.

It is this sheer ubiquitousness and availability that makes them Goodyear of the worlds favorite tire brands, as they are widely distributed across the world meaning that replacements, spares and indeed local expertise is never too far away to be found. Today the company still produces it's classic tires in huge quantities, but has also bought into overseas markets operating plants in Europe, Latin America and the Asia - Pacific region. Not only does this allow the products to be manufactured closer to the target consumer groups, but also it helps promote the brand. The iconic Goodyear blimp, added to high profile involvement with NASCAR, INDYCAR and a number of other racing associations certainly portrays the image that the company has developed a fine expertise, reliability and appreciative audience over more than a century of production.

Those looking for an authentic Goodyear tyre are going to have to be prepared to pay a premium for their wheels, as regardless of vehicle class they are consistently among the more expensive options available on the market. Partially this must be considered the value-added sensibilities of a brand that does have decades of demonstrable experience in producing good tires, and also the glitz and glamour that is part of the modern package. It is worth considering that the Goodyear corporation has purchased a number of smaller - and cheaper - manufacturers over the years, Fulda and Kelly among them, but the to be guaranteed the real experience only an authentic Goodyear will do for many customers.

So how does the Goodyear tire match up to it's modern day competitors? When looking for a highly serviceable and convenient tire for day to day motoring, as a fair rule of thumb it is reasonable to say that Goodyear tires will last longer, and are of a slightly superior quality to those produced by their rivals. How far this ought to influence a decision to go with the company is very much up to individual tastes and requirements.

Most experts will agree that Dunlop tires perform better than most in wet conditions, as they manufactured to exceedingly high specification and thoroughly checked over for quality before being dispatched. This makes them a reliable option for ensuring that the vehicle remains easy to handle, a quality that has no doubt been developed thanks to their years of cooperation with high performance motor racing. Likewise in dry and arid conditions the tires are less likely to warp and weaken when left exposed to high temperatures over long periods, and the quality grips serve to reduce the likelihood of pebbles scraping paintwork or glazing.

When looking for a specific type of tire suitable for a higher performance, it must be accepted as a given that the tire will not last anywhere near as long as one developed for domestic or standard utility use. As all tire companies to tend to exaggerate the expected lifetime of their tires, a standard Goodyear tire is anecdotally likely to last well over 30 000 - 40 000 miles - and sometimes far longer, whereas sports tires are going to do well to last close to half of that figure. However those using Dunlop tires can at least be safe in the appreciation that they will never be too far away from a supplier, anywhere across the world.

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